Terms of Service | Customuse

Customuse Consumer Terms of Service

Last updated 19 June 2026

Introduction

Welcome to Customuse. Customuse is a media creation and creator platform that helps people create, edit, remix, generate, publish and export visual media and digital assets using online tools, templates, artificial intelligence features and related services.

These Consumer Terms of Service (the "Terms") explain the rules that apply when you use customuse.com, its subdomains, our mobile apps, our browser-based tools, our AI tools, our templates, our media libraries, our export features and any related products or services that link to these Terms (together, the "Services").

Customuse Ltd ("Customuse", "we", "us" and "our") is a company registered in England and Wales with company number 13102363. Our registered office is Harley Building, 77 New Cavendish St, London, United Kingdom, W1W 6XB. You can contact us at contact@customuse.com.

By using the Services, you agree to these Terms. If you do not agree to these Terms, you must not use the Services.

If you use the Services on behalf of a company, organisation, brand, agency, school or other legal entity, or if you use a Customuse business, team or enterprise plan, our Business Terms of Service apply instead of, or in addition to, these Terms. If there is a conflict between these Terms and the Business Terms, the Business Terms will apply to the extent of that conflict.

1. Your Account

You may need to create an account to use some parts of the Services. You must provide accurate, complete and up-to-date information, and you must keep your account credentials confidential.

You are responsible for all activity that happens through your account, except where caused by our breach of these Terms or our failure to use reasonable care and skill. You must tell us promptly at contact@customuse.com if you believe your account has been compromised or used without permission.

You must not create or use an account for anyone else unless you have their permission and legal authority to do so. We may rename inactive accounts or usernames, disable accounts or limit account features where reasonably necessary to operate, secure or protect the Services.

You may use the Services only if you can legally enter into a contract with us. You must be at least 13 years old to create an account. If you are under 18, you may create an account and use the Services only with the permission and supervision of a parent or guardian who agrees to these Terms on your behalf. App store age ratings, including any 9+ rating, describe content suitability for app store purposes and do not replace these account, consent and supervision requirements.

2. Privacy

We process personal information as described in our Privacy Policy. The Privacy Policy forms part of these Terms.

Some parts of the Services may allow you to connect third-party accounts or services. If you do so, you authorise us to access and use information from those services as permitted by the relevant third-party provider and your settings with that provider.

3. The Services

We grant you a limited, personal, non-exclusive, non-transferable, revocable right to access and use the Services in accordance with these Terms and your subscription or plan.

We may change, suspend, withdraw, limit or discontinue any part of the Services. We will try to give reasonable notice where a material change will adversely affect you, but this may not always be practical, for example for security, safety, legal, technical or operational reasons.

We do not guarantee that the Services will always be available, uninterrupted, secure or error-free. You are responsible for making sure your device, software, internet connection and any third-party platforms you use are suitable for your intended use of the Services.

4. AI Features, Inputs and Outputs

The Services may include artificial intelligence and machine-learning features that process content you provide and generate or modify content in response.

In these Terms:

"Input" means text prompts, images, videos, audio, files, designs, reference materials, data, instructions or other content that you provide to the Services.
"Output" means content generated, modified or returned by the Services in response to an Input.
"User Content" means any Input, Output or other content that you upload, create, publish, share, store, generate or otherwise provide through the Services.

You retain any rights you have in your User Content. Customuse does not claim ownership of your Inputs or Outputs. Subject to these Terms, you may use your Outputs for lawful personal or commercial purposes, unless a feature, plan, template, asset, third-party term or notice says otherwise.

You are responsible for your User Content. You must have all rights, permissions and consents needed to provide your Inputs and to use, publish, export, sell or otherwise exploit your Outputs. You must not provide Inputs or use Outputs in a way that infringes another person's intellectual property, privacy, publicity, confidentiality or other rights.

AI Outputs may not be unique. Similar or identical Outputs may be generated for other users. Outputs may contain errors, may be inaccurate, may not be suitable for your intended purpose, may not be protectable by copyright or other intellectual property rights, and may require human review before use. We do not guarantee that Outputs are accurate, original, non-infringing, suitable for commercial use, accepted by any third-party platform or free from third-party rights.

You are responsible for checking whether your use of any Input, Output, template, asset, export or design complies with applicable law, platform rules and third-party rights.

5. No Training on Customer Data

We will not use your User Content to train Customuse generative AI models unless you expressly opt in or instruct us to do so.

We may use User Content where necessary to:

provide, maintain, secure and support the Services;
generate, edit, store, display, export, publish or share content at your request;
detect, prevent and investigate fraud, security incidents, abuse and illegal activity;
moderate content and enforce these Terms;
comply with law, legal process and regulatory requests;
debug the Services and resolve support requests; and
create and use aggregated or de-identified analytics that do not identify you or your User Content.

Where third-party AI providers process User Content on our behalf, we will not authorise them to train their general models on your User Content, unless you have expressly opted in or the relevant feature clearly tells you otherwise before you use it.

This section does not limit our right to use Feedback under section 18, provided that Feedback does not include User Content unless you expressly ask us to use that User Content as Feedback.

6. Your Licence to Customuse

To operate the Services, you grant Customuse a worldwide, non-exclusive, royalty-free, transferable and sublicensable licence to host, store, copy, process, reproduce, display, adapt, modify, publish, distribute and otherwise use your User Content only for the purposes described in these Terms.

Those purposes include providing the Services, creating previews and thumbnails, enabling downloads and exports, enabling sharing and collaboration features you choose to use, displaying content you publish, allowing other users to use public or shared features you choose to make available, moderating and securing the Services, complying with law, enforcing these Terms and improving the Services in ways that do not train generative AI models on your User Content unless permitted under section 5.

If you choose to make User Content public, submit it to a community feature, share it with another user, publish it, submit it to a marketplace, make it remixable or otherwise make it available through the Services, you authorise us and other users to access and use that User Content as reasonably required by the feature you chose to use. You are responsible for understanding the settings and permissions of the feature before you publish or share content.

The licence in this section lasts for as long as necessary to provide the Services and to give effect to actions you took while using the Services, including public sharing, downloads, exports, collaborations, marketplace submissions, legal compliance and backup retention. Deleting your account or User Content may not delete copies already downloaded, exported, shared, published, cached or lawfully retained.

7. Customuse and Third-Party Content

The Services, including our software, interfaces, templates, systems, models, workflows, brand assets, trademarks, documentation and technology, are owned by Customuse or our licensors. Except for the limited rights expressly granted in these Terms, we and our licensors reserve all rights in the Services.

Some features may include templates, stock media, sample assets, third-party content or content created by other users. Your right to use that content may be limited by labels, plan restrictions, feature notices, platform requirements or additional terms. If content is labelled for personal use only, you must not use it commercially. If content is labelled for commercial use, you may use it commercially in accordance with these Terms and any applicable additional terms.

If you create a derivative work using a template, stock asset, third-party work or another user's content, you own only the rights you have in your own additions and changes. You do not acquire ownership of the underlying content unless the relevant rights holder grants those rights to you.

Third-party platforms may reject or remove content, impose technical requirements, change their rules or apply their own fees and terms. We are not responsible for a third-party platform's decision to accept, reject, remove, monetise, demonetise or otherwise restrict your content.

8. Acceptable Use

You must use the Services lawfully and responsibly. You must not, and must not help anyone else to:

use the Services in breach of applicable law or regulation;
infringe, misappropriate or violate any intellectual property, privacy, publicity, confidentiality or other rights;
upload, generate, publish or share content that is unlawful, defamatory, hateful, discriminatory, harassing, threatening, deceptive, obscene, sexually explicit, exploitative of minors, abusive or otherwise harmful;
create or distribute non-consensual intimate content, impersonation content, misleading synthetic media or "deepfakes" without clear permission and appropriate disclosure;
use the Services to mislead, defraud, phish, spam, manipulate, exploit or harm anyone;
access or use the Services in breach of applicable export control, sanctions or trade control laws;
attempt to extract, scrape, crawl, mine, copy, bulk download or harvest data from the Services except as expressly permitted by us;
use the Services, Outputs or data from the Services to develop, train, fine-tune or improve a competing model, dataset, platform or service without our written permission;
reverse engineer, decompile, disassemble or attempt to discover source code, model weights, prompts, system instructions, security mechanisms or underlying ideas of the Services except to the extent this restriction is prohibited by law;
bypass usage limits, access controls, moderation systems, rate limits, paywalls or security measures;
interfere with, overload, damage or disrupt the Services or any network, system or infrastructure used to provide them;
introduce malware, vulnerabilities, spyware, worms, logic bombs or other harmful code;
use automated systems in a way that places unreasonable load on the Services or interferes with their proper operation; or
use the Services to create a copycat service that misuses Customuse intellectual property, confidential information, non-public product information or data obtained from the Services.

We may remove content, restrict features, suspend accounts or terminate access where we reasonably believe this section has been breached or where necessary to protect users, third parties, Customuse or the Services.

We use automated systems and human review to help detect, prevent, moderate and respond to harmful, illegal, infringing or policy-breaking content and activity. You can report content through available in-product reporting tools or by contacting content@customuse.com with enough information for us to locate and review the content.

We may prioritise reports and moderation decisions based on the apparent severity, illegality, user risk, repeat behaviour and the information available to us. If we remove content or restrict your account and you believe we made a mistake, you may contact us at content@customuse.com and request a review. We may not provide detailed reasons where doing so could create legal, safety, security, fraud-prevention or abuse-prevention risks.

9. Copyright and Intellectual Property Complaints

You must respect the intellectual property rights of others. If you believe content on the Services infringes your rights, contact us at content@customuse.com and include:

your name and contact details;
identification of the work or rights you claim have been infringed;
identification of the content you believe is infringing and enough information for us to locate it;
a statement that you have a good faith belief that the complained-of use is not authorised by the rights holder, its agent or the law;
a statement that the information in your notice is accurate and that you are the rights holder or authorised to act for the rights holder; and
any other information we reasonably request to investigate the complaint.

We may remove or restrict access to content, notify the relevant user, request further information, restore content where appropriate and suspend or terminate repeat infringers. If you knowingly submit a false or misleading complaint, you may be responsible for losses, costs and expenses caused by that complaint.

Where the Digital Millennium Copyright Act or another notice-and-takedown law applies, we may process notices and counter-notices in accordance with that law.

10. Subscriptions, Payments and Refunds

Some parts of the Services are free. Other parts require payment, subscription, usage credits or in-app purchases. The price, billing period, renewal terms, features and limits will be shown when you buy or subscribe.

If you purchase a subscription, it will automatically renew for the period shown at checkout unless you cancel before renewal. You can cancel through your account settings or, where you subscribed through a third-party app store, through that app store's cancellation process. Deleting your account does not automatically cancel your subscription.

Payment processing may be provided by Stripe, Apple, Google or another payment processor. Their terms and privacy notices may apply to the payment processing. You must provide accurate payment and billing information and keep it up to date.

For subscriptions purchased directly from Customuse through our website, you may request a refund within 14 days after your payment by following our published refund process or contacting contact@customuse.com. We may deny refund requests where we reasonably believe there has been misuse, abuse, fraud, repeated refund requests or a breach of these Terms. Unless required by applicable law, expressly stated at checkout or covered by this 14-day web subscription refund policy, fees are non-refundable and we do not provide refunds or credits for partial billing periods, unused features, used credits or early cancellation.

If you subscribed or purchased through the Apple App Store, Google Play or another third-party app store, refunds and cancellations are handled by that app store under its own rules and processes. If you believe you were charged in error by Customuse directly, contact us at contact@customuse.com.

If the law gives you a right to cancel a purchase of digital content or digital services, that right may end once delivery or performance begins, where permitted by law and where you have agreed to immediate access. Nothing in these Terms affects your statutory rights.

We may change prices, plans, features or limits. If a change affects an existing paid subscription, we will give reasonable notice and the change will take effect at your next renewal or at a later date stated in the notice, unless the change is in your favour or required for legal, security or urgent operational reasons.

11. Promotions and Rewards

We may offer promotions, contests, referral programmes, creator programmes, rewards or incentives. Additional rules may apply. If there is a conflict between those rules and these Terms, the specific promotion or programme rules will apply for that promotion or programme.

Rewards, badges, status indicators or similar features have no cash value unless we expressly say otherwise. We may modify, suspend or remove them where reasonably necessary to operate the Services, prevent abuse or comply with law.

12. Third-Party Links and Services

The Services may contain links to third-party websites, platforms, marketplaces, app stores, payment processors, AI providers, hosting providers or other services. We are not responsible for third-party services, content, terms, decisions, fees or practices. Your use of third-party services is at your own risk and may be subject to separate terms.

13. Linking to Customuse

You may link to our website in a fair and legal way that does not damage our reputation or suggest endorsement where none exists. You must not frame the Services or embed our assets in a misleading way without our permission. We may withdraw linking permission where reasonably necessary to protect the Services, users or our rights.

14. Suspension and Termination

You may stop using the Services at any time. You may delete your account through the available account tools or by contacting us, but you must separately cancel any active subscription.

We may suspend, restrict or terminate your access to the Services if:

you breach these Terms;
we reasonably believe your account or use of the Services creates a legal, security, safety, fraud, abuse or reputational risk;
we are required to do so by law, a regulator, court order or platform provider;
payment is overdue or cannot be processed; or
we discontinue the Services or a material part of them.

Where practical, we will give notice before suspension or termination. In urgent cases, we may act immediately and provide notice afterwards where lawful and reasonable.

After termination, your right to use the Services ends. Sections that by their nature should survive termination will survive, including sections on intellectual property, User Content licences, no training, acceptable use, payments due, your responsibility to us, liability, complaints, governing law and miscellaneous provisions.

15. Effect of Account Deletion

If your account is deleted, we may delete or disable access to User Content associated with your account, subject to legal, security, backup and operational retention. You should keep your own backups of important content.

Deletion may not remove User Content that has already been downloaded, exported, published, shared, remixed, cached, backed up, used in another user's project or retained where lawful and necessary.

16. Your Responsibility to Us

You are responsible for losses, costs and expenses that we suffer as a reasonably foreseeable result of:

your breach of these Terms;
your breach of applicable law;
your infringement, misappropriation or violation of another person's rights;
your User Content; or
another person using your account where you allowed that use or failed to keep your credentials secure.

This section does not make you responsible for losses caused by our breach of these Terms or our failure to use reasonable care and skill.

17. Our Liability to Consumers

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, breach of your statutory rights, or any other liability that cannot be limited or excluded under applicable law.

We are responsible for losses you suffer that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill. We are not responsible for losses that are not foreseeable.

The Services are for domestic, private, creator and individual use. If you use the Services for commercial, business or resale purposes without agreeing to the Business Terms, we are not liable to you for business losses, including loss of profit, loss of business, business interruption, loss of goodwill, loss of opportunity or loss of data.

To the fullest extent permitted by law, we are not responsible for losses caused by your User Content, your breach of these Terms, your failure to keep backups of important content, your failure to keep account credentials secure, third-party platforms or services, app stores, payment processors, third-party AI providers, or changes to third-party rules, systems or decisions.

Subject to the first paragraph of this section and your statutory rights, our total liability arising out of or in connection with the Services will not exceed the greater of: (a) the amount you paid to us for the Services in the 12 months before the event giving rise to the claim; and (b) GBP 100.

The Services and Outputs are provided on an "as is" and "as available" basis. We do not guarantee that Outputs will be accurate, original, non-infringing, commercially suitable, accepted by third-party platforms, free from defects or suitable for your intended purpose.

18. Feedback

You may provide ideas, comments, suggestions or feedback about the Services ("Feedback"). You agree that Feedback is voluntary and non-confidential. We may use Feedback without restriction or compensation, provided that we will not treat User Content as Feedback unless you expressly ask us to do so.

19. Changes to These Terms

We may update these Terms from time to time. If we make a material change that adversely affects you, we will give reasonable notice, for example by email, in-product notice or posting on our website. Changes may take effect immediately where they are in your favour or where needed for legal, security, safety or urgent operational reasons.

If you do not agree to updated Terms, you must stop using the Services. Continued use of the Services after updated Terms take effect means you accept the updated Terms.

20. Notices and Contact

You can contact us at contact@customuse.com. We may contact you using the email address associated with your account or through in-product notices.

Communications between us will be in English. Email can be affected by security risks such as phishing, spoofing and malware, so you should take care when reviewing messages that appear to come from us.

21. Miscellaneous

You may not assign or transfer your rights or obligations under these Terms without our written permission. We may assign, transfer or delegate our rights and obligations where this does not materially reduce your rights under these Terms.

If any part of these Terms is found to be invalid or unenforceable, the rest of the Terms will remain in force.

No failure or delay by either of us to enforce a right will waive that right.

These Terms are the entire agreement between you and us about the Services, except for any additional terms expressly incorporated into them.

Nothing in these Terms creates a partnership, agency, employment, franchise or joint venture between you and us.

A person who is not a party to these Terms has no right to enforce them under the Contracts (Rights of Third Parties) Act 1999, except where these Terms expressly say otherwise.

22. Governing Law and Courts

If you are a consumer, these Terms, their subject matter and formation, and any non-contractual obligations arising out of or in connection with them are governed by the laws of England and Wales.

The courts of England and Wales have non-exclusive jurisdiction. If you live in Scotland, you may also bring proceedings in Scotland. If you live in Northern Ireland, you may also bring proceedings in Northern Ireland. If you live outside the United Kingdom, you may have mandatory rights under local law that these Terms do not affect.

Schedule 1: Community Guidelines

User Content must not:

be defamatory, obscene, offensive, hateful, discriminatory or inflammatory;
bully, insult, intimidate, threaten, harass or humiliate;
promote sexually explicit material, exploitation of minors or child sexual abuse material;
promote violence, terrorism, self-harm, fraud or illegal activity;
promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, age or any protected characteristic;
infringe copyright, trade marks, database rights, privacy rights, publicity rights, confidentiality rights or other rights;
deceive, impersonate or misrepresent identity or affiliation;
contain personal data you do not have the right to provide;
exploit vulnerable people or people under 18;
encourage unsafe or unlawful conduct;
contain malware, harmful code or hidden tracking tools;
misuse the name, brand, likeness or voice of another person without permission; or
otherwise breach applicable law, platform rules or these Terms.

Schedule 2: Apple App Store Terms

This Schedule applies if you download, access or use the Customuse mobile app through the Apple App Store. If there is a conflict between this Schedule and the rest of these Terms, this Schedule applies for your use of the app from the Apple App Store.

These Terms are between you and Customuse, not Apple. Apple is not responsible for the Services, the app, app content, User Content, maintenance, support, warranties, product claims or legal claims relating to the app, except to the extent Apple is required to provide a refund under the Apple Media Services Terms or applicable law.

Your licence to use the app is limited to a non-transferable licence to use the app on Apple-branded products that you own or control, and as otherwise permitted by the Apple Media Services Terms, including any Family Sharing or volume purchase rules that apply to you.

Customuse, not Apple, is responsible for providing maintenance and support for the app, as described in these Terms or required by applicable law. Apple has no obligation to provide maintenance or support services for the app.

If the app fails to conform to any applicable warranty, you may notify Apple and Apple may refund the purchase price for the app, if any. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation for the app, and any other claims, losses, liabilities, damages, costs or expenses attributable to a failure to conform to any warranty will be Customuse's responsibility to the extent required by these Terms and applicable law.

Customuse, not Apple, is responsible for addressing claims by you or any third party relating to the app or your possession or use of the app, including product liability claims, claims that the app fails to conform to legal or regulatory requirements, and claims arising under consumer protection, privacy or similar laws.

If a third party claims that the app or your possession or use of the app infringes that third party's intellectual property rights, Customuse, not Apple, is responsible for the investigation, defence, settlement and discharge of that claim to the extent required by these Terms and applicable law.

You represent and warrant that you are not located in a country or region subject to a United States Government embargo or designated by the United States Government as a terrorist-supporting country, and that you are not listed on any United States Government list of prohibited or restricted parties.

You must comply with applicable third-party terms when using the app, including any wireless data service agreement, platform terms, app store terms and payment terms that apply to you.

Customuse's name, address and contact email are stated in the Introduction to these Terms. Apple and Apple's subsidiaries are third-party beneficiaries of this Schedule and may enforce this Schedule against you.